Makeup Lessons with Clinique

Summary

Caroline states that we could always use a little assistance from experts, when it comes to adding a little flavour to our daily makeup routine or simply discovering the basics. Clinique makeup artists can be found at any department store but their skills are preeminent. She says the greatest way to get the artist’s full attention is to call ahead at least a day in advance and make an appointment. It is best to book appointments on weekdays, the lesson runs for about an hour and is free of charge. Also, you can walk-in for a makeup session at Clinique if you like. They prefer beginners and will teach you the basics with ease. Caroline states that it is recommended knowing the names of all the products you wash and moisturize your face with before going in and talking about your massive skincare concerns. Due to business reasons, you may be pressured to buy certain items at the end of the session. However, Caroline recommends making a beauty budget before you go, keeping in mind the products you love and the ones you could refrain, so you don’t feel pressured when the session is over. 

Opinion

I think this is a fascinating article by Caroline. Everyone needs help and assistance when it comes to applying makeup. Applying makeup is not as easy as it appears to be. There are many types of looks and techniques you must be familiar with. Clinique makeup artists are found at many department stores but their skills are inimitable. However, I was completely clueless that Clinique offered free of cost makeup sessions. The great part is they run for an hour and you can go whenever you like. Although, in order to get the artist’s full attention it is best to call ahead at least one day in advance, and make an appointment. The greatest time to book appointments is during weekdays. I find it amazing that you can book an appointment and have a confirmed spot available. Which makes it much easier to fit the appointment in your schedule, and you don’t need to mix it in with your weekends. It is incredible that the artists prefer beginners because normally artists prefer people with experience and expertise. 

Questions

 1.       What are your views on this type of assistance?

       2.       Would you be of interest to book an appointment with Clinique? Why?

       3.       Do you think Clinique should start charging a fee for each session?

References

Caroline Murray, March 25, 2011. Makeup Lessons with Clinique. The Fashion Spot Canada. Retrieved on October 7, 2014, from http://www.thefashionspot.ca/beauty/128874-makeup-lessons-with-clinique/

Lauder’s Clinique Debuts Smart Moisturizer

SUMMARY

From smartphones, smart glasses, it was only a matter of time before someone invented smart skincare products. Estee Lauder’s Clinique appears to be first out of the gate. Saying it will introduce Clinique Smart Custom- Repair Serum in July, which is a new generation of skincare. This product is smart enough to understand your skin’s past and change its future.  The company says the new line took five years to develop and involves 37 patents. The serum offers targeted repair, effective on uneven skin tone, dark spots, dullness, lines, and wrinkles. It claims the product, laced with high-tech ingredients as well as red-algae and licorice extract. It is so smart that it can even tell what need fixing, but that the ingredients still remain “on call.” The product will cost $59.50 for 30ml and $89.80 for 50ml. Women’s Wear Daily reports that Clinique intends to launch the new line with TV ads, as well as a print campaign shot by Richard Pierce. The trade publication says Clinique is also planning extensive digital support as well and estimates the global campaign will cost about $60 million globally, with the line generating as much as $250 million at retail.

OPINION

I find this article extremely interesting and shocking. I have heard of smartphones, smart glasses, and smart TV’s, but I have never heard of Smart Custom-Repair Serum. It is something that is impossible to believe. How is a serum supposed to be smart? According to Sarah, this product is smart enough to understand your skin’s past and change its future. This is very shocking, since I have only heard something like that from a fortune teller. Sarah states, this new line took five years to develop and involves 37 patents. I think five years is a very long time to generate a product. Which means there is something beneficial and unique about it. That is the reason why it took so long to be manufactured. The serum offers targeted repair, effective on uneven skin tone, dark spots, dullness, lines, and wrinkles. These areas often experience the most problems. It is amazing that the product is so smart that it can even tell what doesn’t need fixing, but that the ingredients still remain “on call.” The price for the product is reasonable since products expire anyway. With the unique advertising ideas reported by Women’s Wear Daily, I think this product will result in being a success for the company!

QUESTIONS

1.       Have you ever heard of a “smart serum”?

          2.       Is it possible for you to believe in this invention?

     3.       Do you think this invention will be a success?

                4.       Do you think the price is reasonable for this product?

      

      REFERENCES 

      Sarah Mohney, May 3, 2014. Lauder’s Clinique Debuts Smart Moisturizer. Marketing Daily. Retrieved on October 7, 2014, from http://http://www.mediapost.com/publications/article/225025/lauders-clinique-debuts-smart-moisturizer.html

The New Potion For Spots

Summary

Clinique is making a big proposal to chase after the least commonly discussed growing market of treatments of acne by giving a new name, new packaging and new advertising to these decrepit products. Acne is an accumulating concern for many age spectrums, commonly in women from ages 20-40. In Clinique research of customer concerns, acne ranked behind fine lines and wrinkles, and under-eye areas. Higher levels of stress, pollution, and environmental factors are causing the acne. Clinique's Spot Healing Gel, first released in 1992, has been a strong-selling acne-fighting product consistent without marketing or advertising support. The first part to this proposal is the re-branding, which the company desires will double the product's sales: a name change, calling it "Clinical Clearing Gel" rather than "Spot Healing Gel." The vast change is the word “clinical” since Clinique tested its treatment for years to meet its own criteria for adding that claim. The word "Spot" was discarded from the name after finding out some customers weren't applying the gel as directed to target blemishes. The dispenser tip, which was once cone-shaped, now has a flat top to let more gel come out. Clinical Clearing Gel comes in two sizes, the original half-ounce size and the newly created one-ounce size. 

Opinion

I believe that this article states that Clinique is making a huge change by giving a new name, new packaging, and new advertising to its well-known products. Acne is an immense problem for many people and generally women targeting the age 20-40. I agree that due to high levels of stress, pollution, and environmental factors women experience this problem. Clinique’s Spot Healing Gel has been remarkably known for its miracles and has been strong-selling without advertising or marketing means. Jamie states that re-branding will be the first step to this idea, which will consist of a name change. Then the look of the dispenser tip will be changed so more consistency of the product will be dispensed. I think that is a very enthusiastic idea to come up and makes a lot of logical sense. I find it much better for them to come up with the one-ounce size rather than the half-ounce. The reason being, everyone expects more quantity of the product since they are paying a great amount. Also, because since spots occur in various places there will be a need for a reasonable amount of product to be contained in the bottle. 

Questions

1) Do you find this new method of advertising beneficial?

       2) Do you think Clinique will be successful with this new idea?

                          3) Will there be change in the amount of consumers with the new look and name change of the product?

       References

Elizabeth Holmes, (April 28, 2014). New Acne Treatment from Clinique. The Wall Street Journal. Retrieved October 2nd, 2014, from http://online.wsj.com/news/articles/SB10001424052702303939404579529650929037192

Clinique bolsters product sales via mobile commerce-enabled initiative

Clinique bolsters product sales via mobile commerce-enabled initiative

Summary

Rima states that Clinique is informing customers to learn about its new CC Cream Product and purchase it on the spot via mobile commerce-enabled advertising effort. The company is running the initiative through Vanity Fair’s mobile site. Mobile advertising is an excellent way for the company to help consumers gain knowledge about products and purchasing them. When consumers tap on the ad, they are immediately redirected to the company’s mobile site where they can learn more about the product and find out about costs. In addition, shoppers can find their natural shade, browse consumer reviews, and write their own review of the product. If they have any questions, they are required to text the keyword CHAT to the short code TXT CLQ which leads them to further connect with the brand. Also, in the past Clinique has been experienced when it comes to mobile. Last year, the company used mobile calls-to-action to bring its static print ads to life and encouraged users to either shop via their handsets or visit the nearest store.

Opinion

I think this is an enthusiastic idea by Clinique and mobile advertising is a great way of advertising products. It is much easier and convenient for customers to gain knowledge and buy the product. All they have to do is go on their phone wherever they are located, and browse. Which leads customers to instantly purchase an item without having to get ready and go out to shop. Also, this feature tends to add on a vast amount of knowledge about products, find out about costs, find your natural shade, browse consumer reviews, and write your own reviews. I find it very convenient with time because customers don’t need to schedule out time to go out. Customers can submit a purchase anywhere they are within a couple minutes. If customers have any questions or concerns the website allows them to chat with a representative, which allows them to receive responses instantly. It is amazing that Clinique used mobile advertising before which makes them more experienced with the feature. There will be fewer problems and issues with the site and it will be easier for customers to shop. Previously, the company has used mobile calls-to-action to bring its static print ads to life. This is an amazing idea and I am pretty sure that it was successful. Most likely they didn't have to bother about typing and relying on a software since the feature was based on mobile calls.

Questions

      1)      Do you think this type of advertising is beneficial for Clinique?

      2)    Do you think this type of advertising will succeed?

      3)      Do you think there are any disadvantages of this feature?

      4)   Would you use this feature?

References

Rimma Kats, June 3, 2013. Clinique bolsters product sales via mobile commerce-enabled initiative. Mobile Commerce Daily. Retrieved from http://www.mobilecommercedaily.com/clinique-bolsters-product-sales-via-mobile-commerce-enabled-initiative

The Story Behind Clinique

SUMMARY

Aquabeatygem states that Clinique developed the first dermatologist-tested cosmetics brand, strictly focuses on being allergy tested and 100% fragrance free. Since many people were being diagnosed with allergies. Clinique was established in 1968 under the Estee Lauder brand by Evelyn Lauder. Evelyn Lauder, daughter-in-law of Estee Lauder established the Clinique brand product line after reading an article on Vogue magazine called "Great skin can be created" in 1967. Clinique's line consists of make-up, unisex skincare, fragrances for men and women, self- tanning products, and sun protection. The salespeople in Clinique boutiques are specifically trained to recognize and understand all skin types and concerns, and they have been in business for over 44 years. Clinique is an international company which is distributed in 18 countries. Clinique products can be purchased at Sephora, Ulta, online, Macy's, and many other department stores. Clinique also has a line called "Clinique Medical" which was established in 2008. Which consisted of Clinique partnering up with the botox-manufacturer Allergan to create an anti-aging pre-post in office cosmetic procedures line. The products from Clinique Medical are sold to plastic surgeons and dermatologist offices in the United States. The Clinique brand targets commonly women ages 16-55, due to excellent customer relationships and skin problems people have. Clinique specializes in acne prone skin, hyper pigmentation, fine lines, redness, large pores, and hydration. The products are are packaged in yellow and green for the moisturizers, cleansers, and make-up, which has been simple and the same for several years. However, the newest products are coming out to be packaged in the colors silver, light pink, and white.

OPINION

This is an amazing article written by Aquabeatygem. He/she states vast amount of information on the Clinique skincare and makeup line. I learned much more information by reading this article than I had already known previously. This article made me think of my amazing experiences, and purchases with Clinique. I've realized that Clinique was the world's first allergy tested and 100% fragrance free line. I had no idea that Clinique was established in 1968 under the Estee Lauder brand, along with Evelyn Lauder who was the daughter-in-law of Estee Lauder. It's very interesting that the whole idea was inspired by reading an article on Vogue magazine called "Great skin can be created" and generating this line. It is accurate that Clinique's line consists of make-up, unisex skincare, fragrances for men and women, self-tanning products, and sun protection. However, a lot of people (including me) are discrete to knowing about the Clinique Medical line. I was surprised when I found out that Clinique partnered up with Allergen, to create the anti-aging pre-post in office cosmetic procedures line. The salespeople in Clinique are specifically trained to recognize and understand all skin types and concerns. The reason being is I have personally visited Clinique boutiques, and the salespeople always assist me with my concerns in a proper manner. I have also purchased Clinique products from department stores like Sephora and Macy's, according to what Aquabeautygem has stated. I am surprised to realize that Clinique has been around for over 44 years, and is distributed in 18 countries. Normally brands these days don't stay around for a while. The packaging is what interests me the most about this brand. I found it so simple, pure, and natural looking. It makes me think that the product is so fresh and divine to beauty. The colors are green and yellow which are calm, and soothing. However, some new products come in silver, light pink, and white.

QUESTIONS

1. Have you heard of the skincare and makeup line Clinique?

2. Would you ever think of trying out the products they have to offer?

QUIZ

1. When was the Clinique makeup and skincare line established?

2. Who established the Clinique makeup and skincare line?

3. What age group does this line target?

4. What does this beauty line specialize in?

5. How long has Clinique been in business for?

6. Where can you purchase Clinique products?

7. Are Clinique products only for women?

REFERENCES

Aquabeautygem, (2013, January 23). The Story behind Clinique. Word Press. Retrieved September 9, 2014, from http://aquabeautygem.wordpress.com/2013/01/23/the-story-behind-clinique/

(no author), (2010, June 29). Background picture of Simple Make-up Set. Retrieved September 9, 2014. from http://takecareofurskin.blogspot.ca/2010/06/cosmetics_29.html