Clinique bolsters product sales via mobile commerce-enabled initiative

Clinique bolsters product sales via mobile commerce-enabled initiative

Summary

Rima states that Clinique is informing customers to learn about its new CC Cream Product and purchase it on the spot via mobile commerce-enabled advertising effort. The company is running the initiative through Vanity Fair’s mobile site. Mobile advertising is an excellent way for the company to help consumers gain knowledge about products and purchasing them. When consumers tap on the ad, they are immediately redirected to the company’s mobile site where they can learn more about the product and find out about costs. In addition, shoppers can find their natural shade, browse consumer reviews, and write their own review of the product. If they have any questions, they are required to text the keyword CHAT to the short code TXT CLQ which leads them to further connect with the brand. Also, in the past Clinique has been experienced when it comes to mobile. Last year, the company used mobile calls-to-action to bring its static print ads to life and encouraged users to either shop via their handsets or visit the nearest store.

Opinion

I think this is an enthusiastic idea by Clinique and mobile advertising is a great way of advertising products. It is much easier and convenient for customers to gain knowledge and buy the product. All they have to do is go on their phone wherever they are located, and browse. Which leads customers to instantly purchase an item without having to get ready and go out to shop. Also, this feature tends to add on a vast amount of knowledge about products, find out about costs, find your natural shade, browse consumer reviews, and write your own reviews. I find it very convenient with time because customers don’t need to schedule out time to go out. Customers can submit a purchase anywhere they are within a couple minutes. If customers have any questions or concerns the website allows them to chat with a representative, which allows them to receive responses instantly. It is amazing that Clinique used mobile advertising before which makes them more experienced with the feature. There will be fewer problems and issues with the site and it will be easier for customers to shop. Previously, the company has used mobile calls-to-action to bring its static print ads to life. This is an amazing idea and I am pretty sure that it was successful. Most likely they didn't have to bother about typing and relying on a software since the feature was based on mobile calls.

Questions

      1)      Do you think this type of advertising is beneficial for Clinique?

      2)    Do you think this type of advertising will succeed?

      3)      Do you think there are any disadvantages of this feature?

      4)   Would you use this feature?

References

Rimma Kats, June 3, 2013. Clinique bolsters product sales via mobile commerce-enabled initiative. Mobile Commerce Daily. Retrieved from http://www.mobilecommercedaily.com/clinique-bolsters-product-sales-via-mobile-commerce-enabled-initiative

The Story Behind Clinique

SUMMARY

Aquabeatygem states that Clinique developed the first dermatologist-tested cosmetics brand, strictly focuses on being allergy tested and 100% fragrance free. Since many people were being diagnosed with allergies. Clinique was established in 1968 under the Estee Lauder brand by Evelyn Lauder. Evelyn Lauder, daughter-in-law of Estee Lauder established the Clinique brand product line after reading an article on Vogue magazine called "Great skin can be created" in 1967. Clinique's line consists of make-up, unisex skincare, fragrances for men and women, self- tanning products, and sun protection. The salespeople in Clinique boutiques are specifically trained to recognize and understand all skin types and concerns, and they have been in business for over 44 years. Clinique is an international company which is distributed in 18 countries. Clinique products can be purchased at Sephora, Ulta, online, Macy's, and many other department stores. Clinique also has a line called "Clinique Medical" which was established in 2008. Which consisted of Clinique partnering up with the botox-manufacturer Allergan to create an anti-aging pre-post in office cosmetic procedures line. The products from Clinique Medical are sold to plastic surgeons and dermatologist offices in the United States. The Clinique brand targets commonly women ages 16-55, due to excellent customer relationships and skin problems people have. Clinique specializes in acne prone skin, hyper pigmentation, fine lines, redness, large pores, and hydration. The products are are packaged in yellow and green for the moisturizers, cleansers, and make-up, which has been simple and the same for several years. However, the newest products are coming out to be packaged in the colors silver, light pink, and white.

OPINION

This is an amazing article written by Aquabeatygem. He/she states vast amount of information on the Clinique skincare and makeup line. I learned much more information by reading this article than I had already known previously. This article made me think of my amazing experiences, and purchases with Clinique. I've realized that Clinique was the world's first allergy tested and 100% fragrance free line. I had no idea that Clinique was established in 1968 under the Estee Lauder brand, along with Evelyn Lauder who was the daughter-in-law of Estee Lauder. It's very interesting that the whole idea was inspired by reading an article on Vogue magazine called "Great skin can be created" and generating this line. It is accurate that Clinique's line consists of make-up, unisex skincare, fragrances for men and women, self-tanning products, and sun protection. However, a lot of people (including me) are discrete to knowing about the Clinique Medical line. I was surprised when I found out that Clinique partnered up with Allergen, to create the anti-aging pre-post in office cosmetic procedures line. The salespeople in Clinique are specifically trained to recognize and understand all skin types and concerns. The reason being is I have personally visited Clinique boutiques, and the salespeople always assist me with my concerns in a proper manner. I have also purchased Clinique products from department stores like Sephora and Macy's, according to what Aquabeautygem has stated. I am surprised to realize that Clinique has been around for over 44 years, and is distributed in 18 countries. Normally brands these days don't stay around for a while. The packaging is what interests me the most about this brand. I found it so simple, pure, and natural looking. It makes me think that the product is so fresh and divine to beauty. The colors are green and yellow which are calm, and soothing. However, some new products come in silver, light pink, and white.

QUESTIONS

1. Have you heard of the skincare and makeup line Clinique?

2. Would you ever think of trying out the products they have to offer?

QUIZ

1. When was the Clinique makeup and skincare line established?

2. Who established the Clinique makeup and skincare line?

3. What age group does this line target?

4. What does this beauty line specialize in?

5. How long has Clinique been in business for?

6. Where can you purchase Clinique products?

7. Are Clinique products only for women?

REFERENCES

Aquabeautygem, (2013, January 23). The Story behind Clinique. Word Press. Retrieved September 9, 2014, from http://aquabeautygem.wordpress.com/2013/01/23/the-story-behind-clinique/

(no author), (2010, June 29). Background picture of Simple Make-up Set. Retrieved September 9, 2014. from http://takecareofurskin.blogspot.ca/2010/06/cosmetics_29.html