Makeup Lessons with Clinique

Summary

Caroline states that we could always use a little assistance from experts, when it comes to adding a little flavour to our daily makeup routine or simply discovering the basics. Clinique makeup artists can be found at any department store but their skills are preeminent. She says the greatest way to get the artist’s full attention is to call ahead at least a day in advance and make an appointment. It is best to book appointments on weekdays, the lesson runs for about an hour and is free of charge. Also, you can walk-in for a makeup session at Clinique if you like. They prefer beginners and will teach you the basics with ease. Caroline states that it is recommended knowing the names of all the products you wash and moisturize your face with before going in and talking about your massive skincare concerns. Due to business reasons, you may be pressured to buy certain items at the end of the session. However, Caroline recommends making a beauty budget before you go, keeping in mind the products you love and the ones you could refrain, so you don’t feel pressured when the session is over. 

Opinion

I think this is a fascinating article by Caroline. Everyone needs help and assistance when it comes to applying makeup. Applying makeup is not as easy as it appears to be. There are many types of looks and techniques you must be familiar with. Clinique makeup artists are found at many department stores but their skills are inimitable. However, I was completely clueless that Clinique offered free of cost makeup sessions. The great part is they run for an hour and you can go whenever you like. Although, in order to get the artist’s full attention it is best to call ahead at least one day in advance, and make an appointment. The greatest time to book appointments is during weekdays. I find it amazing that you can book an appointment and have a confirmed spot available. Which makes it much easier to fit the appointment in your schedule, and you don’t need to mix it in with your weekends. It is incredible that the artists prefer beginners because normally artists prefer people with experience and expertise. 

Questions

 1.       What are your views on this type of assistance?

       2.       Would you be of interest to book an appointment with Clinique? Why?

       3.       Do you think Clinique should start charging a fee for each session?

References

Caroline Murray, March 25, 2011. Makeup Lessons with Clinique. The Fashion Spot Canada. Retrieved on October 7, 2014, from http://www.thefashionspot.ca/beauty/128874-makeup-lessons-with-clinique/

Lauder’s Clinique Debuts Smart Moisturizer

SUMMARY

From smartphones, smart glasses, it was only a matter of time before someone invented smart skincare products. Estee Lauder’s Clinique appears to be first out of the gate. Saying it will introduce Clinique Smart Custom- Repair Serum in July, which is a new generation of skincare. This product is smart enough to understand your skin’s past and change its future.  The company says the new line took five years to develop and involves 37 patents. The serum offers targeted repair, effective on uneven skin tone, dark spots, dullness, lines, and wrinkles. It claims the product, laced with high-tech ingredients as well as red-algae and licorice extract. It is so smart that it can even tell what need fixing, but that the ingredients still remain “on call.” The product will cost $59.50 for 30ml and $89.80 for 50ml. Women’s Wear Daily reports that Clinique intends to launch the new line with TV ads, as well as a print campaign shot by Richard Pierce. The trade publication says Clinique is also planning extensive digital support as well and estimates the global campaign will cost about $60 million globally, with the line generating as much as $250 million at retail.

OPINION

I find this article extremely interesting and shocking. I have heard of smartphones, smart glasses, and smart TV’s, but I have never heard of Smart Custom-Repair Serum. It is something that is impossible to believe. How is a serum supposed to be smart? According to Sarah, this product is smart enough to understand your skin’s past and change its future. This is very shocking, since I have only heard something like that from a fortune teller. Sarah states, this new line took five years to develop and involves 37 patents. I think five years is a very long time to generate a product. Which means there is something beneficial and unique about it. That is the reason why it took so long to be manufactured. The serum offers targeted repair, effective on uneven skin tone, dark spots, dullness, lines, and wrinkles. These areas often experience the most problems. It is amazing that the product is so smart that it can even tell what doesn’t need fixing, but that the ingredients still remain “on call.” The price for the product is reasonable since products expire anyway. With the unique advertising ideas reported by Women’s Wear Daily, I think this product will result in being a success for the company!

QUESTIONS

1.       Have you ever heard of a “smart serum”?

          2.       Is it possible for you to believe in this invention?

     3.       Do you think this invention will be a success?

                4.       Do you think the price is reasonable for this product?

      

      REFERENCES 

      Sarah Mohney, May 3, 2014. Lauder’s Clinique Debuts Smart Moisturizer. Marketing Daily. Retrieved on October 7, 2014, from http://http://www.mediapost.com/publications/article/225025/lauders-clinique-debuts-smart-moisturizer.html

The New Potion For Spots

Summary

Clinique is making a big proposal to chase after the least commonly discussed growing market of treatments of acne by giving a new name, new packaging and new advertising to these decrepit products. Acne is an accumulating concern for many age spectrums, commonly in women from ages 20-40. In Clinique research of customer concerns, acne ranked behind fine lines and wrinkles, and under-eye areas. Higher levels of stress, pollution, and environmental factors are causing the acne. Clinique's Spot Healing Gel, first released in 1992, has been a strong-selling acne-fighting product consistent without marketing or advertising support. The first part to this proposal is the re-branding, which the company desires will double the product's sales: a name change, calling it "Clinical Clearing Gel" rather than "Spot Healing Gel." The vast change is the word “clinical” since Clinique tested its treatment for years to meet its own criteria for adding that claim. The word "Spot" was discarded from the name after finding out some customers weren't applying the gel as directed to target blemishes. The dispenser tip, which was once cone-shaped, now has a flat top to let more gel come out. Clinical Clearing Gel comes in two sizes, the original half-ounce size and the newly created one-ounce size. 

Opinion

I believe that this article states that Clinique is making a huge change by giving a new name, new packaging, and new advertising to its well-known products. Acne is an immense problem for many people and generally women targeting the age 20-40. I agree that due to high levels of stress, pollution, and environmental factors women experience this problem. Clinique’s Spot Healing Gel has been remarkably known for its miracles and has been strong-selling without advertising or marketing means. Jamie states that re-branding will be the first step to this idea, which will consist of a name change. Then the look of the dispenser tip will be changed so more consistency of the product will be dispensed. I think that is a very enthusiastic idea to come up and makes a lot of logical sense. I find it much better for them to come up with the one-ounce size rather than the half-ounce. The reason being, everyone expects more quantity of the product since they are paying a great amount. Also, because since spots occur in various places there will be a need for a reasonable amount of product to be contained in the bottle. 

Questions

1) Do you find this new method of advertising beneficial?

       2) Do you think Clinique will be successful with this new idea?

                          3) Will there be change in the amount of consumers with the new look and name change of the product?

       References

Elizabeth Holmes, (April 28, 2014). New Acne Treatment from Clinique. The Wall Street Journal. Retrieved October 2nd, 2014, from http://online.wsj.com/news/articles/SB10001424052702303939404579529650929037192