The Story Behind Clinique

SUMMARY

Aquabeatygem states that Clinique developed the first dermatologist-tested cosmetics brand, strictly focuses on being allergy tested and 100% fragrance free. Since many people were being diagnosed with allergies. Clinique was established in 1968 under the Estee Lauder brand by Evelyn Lauder. Evelyn Lauder, daughter-in-law of Estee Lauder established the Clinique brand product line after reading an article on Vogue magazine called "Great skin can be created" in 1967. Clinique's line consists of make-up, unisex skincare, fragrances for men and women, self- tanning products, and sun protection. The salespeople in Clinique boutiques are specifically trained to recognize and understand all skin types and concerns, and they have been in business for over 44 years. Clinique is an international company which is distributed in 18 countries. Clinique products can be purchased at Sephora, Ulta, online, Macy's, and many other department stores. Clinique also has a line called "Clinique Medical" which was established in 2008. Which consisted of Clinique partnering up with the botox-manufacturer Allergan to create an anti-aging pre-post in office cosmetic procedures line. The products from Clinique Medical are sold to plastic surgeons and dermatologist offices in the United States. The Clinique brand targets commonly women ages 16-55, due to excellent customer relationships and skin problems people have. Clinique specializes in acne prone skin, hyper pigmentation, fine lines, redness, large pores, and hydration. The products are are packaged in yellow and green for the moisturizers, cleansers, and make-up, which has been simple and the same for several years. However, the newest products are coming out to be packaged in the colors silver, light pink, and white.

OPINION

This is an amazing article written by Aquabeatygem. He/she states vast amount of information on the Clinique skincare and makeup line. I learned much more information by reading this article than I had already known previously. This article made me think of my amazing experiences, and purchases with Clinique. I've realized that Clinique was the world's first allergy tested and 100% fragrance free line. I had no idea that Clinique was established in 1968 under the Estee Lauder brand, along with Evelyn Lauder who was the daughter-in-law of Estee Lauder. It's very interesting that the whole idea was inspired by reading an article on Vogue magazine called "Great skin can be created" and generating this line. It is accurate that Clinique's line consists of make-up, unisex skincare, fragrances for men and women, self-tanning products, and sun protection. However, a lot of people (including me) are discrete to knowing about the Clinique Medical line. I was surprised when I found out that Clinique partnered up with Allergen, to create the anti-aging pre-post in office cosmetic procedures line. The salespeople in Clinique are specifically trained to recognize and understand all skin types and concerns. The reason being is I have personally visited Clinique boutiques, and the salespeople always assist me with my concerns in a proper manner. I have also purchased Clinique products from department stores like Sephora and Macy's, according to what Aquabeautygem has stated. I am surprised to realize that Clinique has been around for over 44 years, and is distributed in 18 countries. Normally brands these days don't stay around for a while. The packaging is what interests me the most about this brand. I found it so simple, pure, and natural looking. It makes me think that the product is so fresh and divine to beauty. The colors are green and yellow which are calm, and soothing. However, some new products come in silver, light pink, and white.

QUESTIONS

1. Have you heard of the skincare and makeup line Clinique?

2. Would you ever think of trying out the products they have to offer?

QUIZ

1. When was the Clinique makeup and skincare line established?

2. Who established the Clinique makeup and skincare line?

3. What age group does this line target?

4. What does this beauty line specialize in?

5. How long has Clinique been in business for?

6. Where can you purchase Clinique products?

7. Are Clinique products only for women?

REFERENCES

Aquabeautygem, (2013, January 23). The Story behind Clinique. Word Press. Retrieved September 9, 2014, from http://aquabeautygem.wordpress.com/2013/01/23/the-story-behind-clinique/

(no author), (2010, June 29). Background picture of Simple Make-up Set. Retrieved September 9, 2014. from http://takecareofurskin.blogspot.ca/2010/06/cosmetics_29.html