Clinique bolsters
product sales via mobile commerce-enabled initiative
Summary
Rima states that Clinique is
informing customers to learn about its new CC Cream Product and purchase it on
the spot via mobile commerce-enabled advertising effort. The company is running
the initiative through Vanity Fair’s mobile site. Mobile advertising is an
excellent way for the company to help consumers gain knowledge about products
and purchasing them. When consumers tap on the ad, they are immediately
redirected to the company’s mobile site where they can learn more about the
product and find out about costs. In addition, shoppers can find their natural
shade, browse consumer reviews, and write their own review of the product. If
they have any questions, they are required to text the keyword CHAT to the
short code TXT CLQ which leads them to further connect with the brand. Also, in
the past Clinique has been experienced when it comes to mobile. Last year, the
company used mobile calls-to-action to bring its static print ads to life
and encouraged users to either shop via their handsets or visit the nearest
store.
Opinion
I think this is an enthusiastic idea
by Clinique and mobile advertising is a great way of advertising products. It
is much easier and convenient for customers to gain knowledge and buy the
product. All they have to do is go on their phone wherever they are located,
and browse. Which leads customers to instantly purchase an item without having
to get ready and go out to shop. Also, this feature tends to add on a vast
amount of knowledge about products, find out about costs, find your natural
shade, browse consumer reviews, and write your own reviews. I find it very
convenient with time because customers don’t need to schedule out time to go
out. Customers can submit a purchase anywhere they are within a couple minutes.
If customers have any questions or concerns the website allows them to chat
with a representative, which allows them to receive responses instantly. It is
amazing that Clinique used mobile advertising before which makes them more
experienced with the feature. There will be fewer problems and issues with the
site and it will be easier for customers to shop. Previously, the company has
used mobile calls-to-action to bring its static print ads to life. This is an
amazing idea and I am pretty sure that it was successful. Most likely they
didn't have to bother about typing and relying on a software since the feature
was based on mobile calls.
Questions
1) Do you think this type of advertising is
beneficial for Clinique?
2)
Do you think this type of advertising will succeed?
3) Do you think there are any disadvantages
of this feature?
4)
Would you use this feature?
References
Rimma Kats, June 3, 2013. Clinique
bolsters product sales via mobile commerce-enabled initiative. Mobile
Commerce Daily. Retrieved
from http://www.mobilecommercedaily.com/clinique-bolsters-product-sales-via-mobile-commerce-enabled-initiative
1) for the first question : yes it is benefit for clinique because of this advertisement the number of customer will increase
ReplyDelete1 & 2. This type of advertising will benefits Clinique because their customer do not have to go out, they can just go online and buy the product they want easily.
ReplyDelete3. The disadvantage to this feature is that the company has to deal with wrongful shipping of the product, or the customer just know the product through advertisement.
4. I will use this feature definitely :)
2) We do believe that advertising through online and mobile content is beneficial. Now a days everyone is leeched on to their mobile devices, the internet has become a way of life. So Clinique is making a smart move in doing so.
ReplyDelete4) Teresa would definitely use the feature, as having the advertisements sent to her mobile device in an instant it would keep her more and more intrigued in the product.
Yes, you are correct Prince. Clinique will benefit from this advertisement since the number of customers will increase.
ReplyDeleteThat is exactly what the point is Minh. This feature is invented so that people do not have to go out, they can just order anywhere they are located. Yes, it also is a disadvantage that the company has to deal with wrongful shipping of the product, and other concerns that customers may have.
ReplyDeleteTeresa and Amit, I completely agree with you guys that advertising through online and mobile content is beneficial. Everyone uses the internet for almost everything nowadays, I also hope that this feature works out for Teresa.
ReplyDelete