Lauder’s Clinique Debuts Smart Moisturizer

SUMMARY

From smartphones, smart glasses, it was only a matter of time before someone invented smart skincare products. Estee Lauder’s Clinique appears to be first out of the gate. Saying it will introduce Clinique Smart Custom- Repair Serum in July, which is a new generation of skincare. This product is smart enough to understand your skin’s past and change its future.  The company says the new line took five years to develop and involves 37 patents. The serum offers targeted repair, effective on uneven skin tone, dark spots, dullness, lines, and wrinkles. It claims the product, laced with high-tech ingredients as well as red-algae and licorice extract. It is so smart that it can even tell what need fixing, but that the ingredients still remain “on call.” The product will cost $59.50 for 30ml and $89.80 for 50ml. Women’s Wear Daily reports that Clinique intends to launch the new line with TV ads, as well as a print campaign shot by Richard Pierce. The trade publication says Clinique is also planning extensive digital support as well and estimates the global campaign will cost about $60 million globally, with the line generating as much as $250 million at retail.

OPINION

I find this article extremely interesting and shocking. I have heard of smartphones, smart glasses, and smart TV’s, but I have never heard of Smart Custom-Repair Serum. It is something that is impossible to believe. How is a serum supposed to be smart? According to Sarah, this product is smart enough to understand your skin’s past and change its future. This is very shocking, since I have only heard something like that from a fortune teller. Sarah states, this new line took five years to develop and involves 37 patents. I think five years is a very long time to generate a product. Which means there is something beneficial and unique about it. That is the reason why it took so long to be manufactured. The serum offers targeted repair, effective on uneven skin tone, dark spots, dullness, lines, and wrinkles. These areas often experience the most problems. It is amazing that the product is so smart that it can even tell what doesn’t need fixing, but that the ingredients still remain “on call.” The price for the product is reasonable since products expire anyway. With the unique advertising ideas reported by Women’s Wear Daily, I think this product will result in being a success for the company!

QUESTIONS

1.       Have you ever heard of a “smart serum”?

          2.       Is it possible for you to believe in this invention?

     3.       Do you think this invention will be a success?

                4.       Do you think the price is reasonable for this product?

      

      REFERENCES 

      Sarah Mohney, May 3, 2014. Lauder’s Clinique Debuts Smart Moisturizer. Marketing Daily. Retrieved on October 7, 2014, from http://http://www.mediapost.com/publications/article/225025/lauders-clinique-debuts-smart-moisturizer.html